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How to Run Successful Sweepstakes: A Complete Marketer Guide

Let’s be honest—sweepstakes have a certain magic. There’s something about the possibility of winning, the rush of entering, the hope that maybe, just ...

Loyalty

Loyalty Fatigue: Why Customers Are Tired and How to Fix It

Let’s be honest—everyone loves a good deal, right? But here’s the thing: when every brand is waving the same tired coupon or points card, even the mos...

Retail

Smart Marketers Bet Big on Retail Media's High-Margin Returns

For large retail businesses, retail media isn't just another revenue stream—it's become the golden goose that's completely reshaping how we think abou...

Channel Incentives

Effective Channel Partner Communication: Proven Tips & Strategies

Start with empathy. Understand your partners' businesses, challenges, and motivations. Create content and programs that serve their needs rather than ...

What Manufacturing Channel Leaders Really Want—And How to Deliver

Ever wonder what keeps manufacturing channel leaders up at night? (Besides late-night inventory headaches and the occasional “where did that shipment ...

Loyalty

Marketing Technology Stack: Suite vs Point Solutions

When you're building your marketing technology foundation, the choices you make can genuinely transform how your team operates. Should you go with a c...

B2C Loyalty

The Secret Recipe for Data Management That Actually Tastes Good

Let’s be real—nobody wants to bite into a cookie only to discover it’s been made with salt instead of sugar. Yet, that’s exactly what happens when bus...

Customer Engagement

Core Customer Engagement Metrics to Monitor in 2025

Marketers aren’t just wearing more hats these days—we’re juggling them. Between rising acquisition costs, increasingly impatient audiences, and custom...

Incentive Programs

Complete Guide to Incentive Compensation Management & Planning

Have you ever stopped to wonder what really pushes a team to go the extra mile? Sure, passion helps. A clear sense of purpose? Definitely doesn’t hurt...

Strategy

What is Channel Strategy

Cracking the Code: Channel Strategy Without the Headache Let’s be honest—marketing can feel like a game of darts in the dark. You’ve got emails flying...