Senior marketers rarely worry about loyalty programme economics until margins tighten.
Senior marketers rarely worry about loyalty programme economics until margins tighten.
Introduction For senior UK marketers and CRM leaders, loyalty is no longer a points ledger or a quarterly promotion cycle. It is a data asset, a behav...
Quick Takeaways ROI is measurable: The UK loyalty market reached £9.02 billion in 2024 and is forecast to grow to £12.67 billion by 2028, with well-de...
Loyalty programmes drive revenue—until fraudsters turn your rewards into their profit. Loyalty fraud costs businesses over £800 million annually in th...
Quick Takeaways Loss aversion drives retention: Customers value what they already own twice as much as potential gains, making loyalty programmes that...
Customer acquisition costs continue to rise across most UK industries, from ecommerce and retail to SaaS, travel, and financial services. At the same ...
