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Loyalty

Digital Evolution of Consumer Loyalty: Marketer’s Guide

Digital Evolution of Consumer Loyalty: Marketer’s Guide Introduction In today’s fast-paced digital landscape, consumer loyalty is no longer earned thr...

Incentive Programs

Why Global Incentive Programs Feel Like Herding Cats (And How to Tame Them)

Why Global Incentive Programs Feel Like Herding Cats (And How to Tame Them) Let's be honest here. Running a global incentive program can feel like try...

Channel Incentives

The Complete Guide to Choosing the Right Channel Strategy Partner

Introduction Choosing the right channel strategy partner can be the difference between explosive growth and costly missteps. With businesses increasin...

Customer Loyalty

Building Bridges: How CPG Brands Can Create Direct Customer Relationships Through Strategic Loyalty Programs

Loyalty Strategy

Smart Loyalty Strategy: Data-Driven Tactics for 2025

Introduction In today's competitive marketplace, a well-executed loyalty strategy can make the difference between thriving and merely surviving. With ...

Transit

Challenges and Trends in Loyalty for North American Public Transport

Key Challenges and Pain Points Post-COVID ridership volatility: Transit systems still struggle to regain pre-pandemic ridership. By late 2023, most la...

How AI Is Transforming Retail Loyalty and Customer Engagement

The retail landscape is experiencing a fundamental shift as artificial intelligence transforms traditional loyalty programs into dynamic, personalized...

AI Loyalty Program Tech: 5 Innovations Transforming 2025

The loyalty program landscape is undergoing a technological revolution that's reshaping how businesses connect with their customers. With AI loyalty p...

Loyalty

Experience Based Rewards: How to Build Customer Loyalty Through Memorable Experiences

The landscape of customer loyalty is rapidly evolving. While traditional points-based programs have dominated for decades, today's consumers increasin...

How to Run Successful Sweepstakes: A Complete Marketer Guide

Let’s be honest—sweepstakes have a certain magic. There’s something about the possibility of winning, the rush of entering, the hope that maybe, just ...