Loyalty programs are everywhere. Almost every major brand has one, yet the numbers tell a different story: while 90% of companies run loyalty programs...
You know what keeps me up at night as a marketer? It's not the late-night campaign launches or the endless A/B tests. It's that nagging statistic: 60%...
Digital Evolution of Consumer Loyalty: Marketer’s Guide Introduction In today’s fast-paced digital landscape, consumer loyalty is no longer earned thr...
The landscape of customer loyalty is rapidly evolving. While traditional points-based programs have dominated for decades, today's consumers increasin...
Let’s be honest—everyone loves a good deal, right? But here’s the thing: when every brand is waving the same tired coupon or points card, even the mos...
When you're building your marketing technology foundation, the choices you make can genuinely transform how your team operates. Should you go with a c...
Retail media didn’t just sneak in through the back door—it kicked it wide open. One day, marketers were casually talking about “emerging revenue strea...
There was a time—maybe not even that long ago—when people would swear by a brand like it was their grandma’s banana bread recipe. Ride-or-die type of ...
In today's highly competitive consumer packaged goods (CPG) market, brands face unprecedented challenges in maintaining customer loyalty while competi...
