Quick Takeaways Seasonal campaigns drive a 20% average increase in conversion rates by aligning with consumer expectations and creating timely urgency...
Quick Takeaways Seasonal campaigns drive a 20% average increase in conversion rates by aligning with consumer expectations and creating timely urgency...
Loyalty programmes drive revenue—until fraudsters turn your rewards into their profit. Loyalty fraud costs businesses over £800 million annually in th...
Quick Takeaways Loss aversion drives retention: Customers value what they already own twice as much as potential gains, making loyalty programmes that...
Executive Summary Cosmetic & beauty loyalty programs have become a default expectation across the UK market. Points, perks, and tier structures ar...
Quick Takeaways Personalisation is non-negotiable: 68% of consumers are willing to pay more for personalised experiences rather than generic discounts...
Fixing the Fundamentals, Proving ROI, and Winning Share of Wallet B2B loyalty programmes are entering 2026 under increasing pressure from two directio...
Beyond Sign-Ups: What “Health” Really Means Many loyalty programs boast impressive member counts, yet suffer from low participation and weak engagemen...
Customer acquisition costs continue to rise across most UK industries, from ecommerce and retail to SaaS, travel, and financial services. At the same ...
Introduction Customer loyalty in B2B SaaS looks very different from loyalty in consumer markets. Subscription models, long buying cycles, complex stak...
Quick Takeaways Customer retention is critical: Financial institutions can achieve up to 99% retention rates with well-designed cross-product loyalty ...
