Introduction Receipt validation has evolved from a tactical fraud-control mechanism into a strategic growth lever for UK brands. For senior marketers,...
Introduction Receipt validation has evolved from a tactical fraud-control mechanism into a strategic growth lever for UK brands. For senior marketers,...
Senior marketers rarely worry about loyalty programme economics until margins tighten.
Introduction For senior UK marketers and CRM leaders, loyalty is no longer a points ledger or a quarterly promotion cycle. It is a data asset, a behav...
Quick Takeaways Buying Group Marketing targets the collective decision-makers within accounts rather than individual leads or entire organisations The...
Quick Takeaways ROI is measurable: The UK loyalty market reached £9.02 billion in 2024 and is forecast to grow to £12.67 billion by 2028, with well-de...
Quick Takeaways Seasonal campaigns drive a 20% average increase in conversion rates by aligning with consumer expectations and creating timely urgency...
Loyalty programmes drive revenue—until fraudsters turn your rewards into their profit. Loyalty fraud costs businesses over £800 million annually in th...
Quick Takeaways Loss aversion drives retention: Customers value what they already own twice as much as potential gains, making loyalty programmes that...
Executive Summary Cosmetic & beauty loyalty programs have become a default expectation across the UK market. Points, perks, and tier structures ar...
Quick Takeaways Personalisation is non-negotiable: 68% of consumers are willing to pay more for personalised experiences rather than generic discounts...
