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Channel Incentives

The Complete Guide to Choosing the Right Channel Strategy Partner

Introduction Choosing the right channel strategy partner can be the difference between explosive growth and costly missteps. With businesses increasin...

Customer Loyalty

Building Bridges: How CPG Brands Can Create Direct Customer Relationships Through Strategic Loyalty Programs

Loyalty Strategy

Smart Loyalty Strategy: Data-Driven Tactics for 2025

Introduction In today's competitive marketplace, a well-executed loyalty strategy can make the difference between thriving and merely surviving. With ...

Transit

Challenges and Trends in Loyalty for North American Public Transport

Key Challenges and Pain Points Post-COVID ridership volatility: Transit systems still struggle to regain pre-pandemic ridership. By late 2023, most la...

How AI Is Transforming Retail Loyalty and Customer Engagement

The retail landscape is experiencing a fundamental shift as artificial intelligence transforms traditional loyalty programs into dynamic, personalized...

AI Loyalty Program Tech: 5 Innovations Transforming 2025

The loyalty program landscape is undergoing a technological revolution that's reshaping how businesses connect with their customers. With AI loyalty p...

Loyalty

Experience Based Rewards: How to Build Customer Loyalty Through Memorable Experiences

The landscape of customer loyalty is rapidly evolving. While traditional points-based programs have dominated for decades, today's consumers increasin...

How to Run Successful Sweepstakes: A Complete Marketer Guide

Let’s be honest—sweepstakes have a certain magic. There’s something about the possibility of winning, the rush of entering, the hope that maybe, just ...

Loyalty

Loyalty Fatigue: Why Customers Are Tired and How to Fix It

Let’s be honest—everyone loves a good deal, right? But here’s the thing: when every brand is waving the same tired coupon or points card, even the mos...

Retail

Smart Marketers Bet Big on Retail Media's High-Margin Returns

For large retail businesses, retail media isn't just another revenue stream—it's become the golden goose that's completely reshaping how we think abou...