In the past, activating a proof of purchase sales promotion or loyalty program required significant investment in product packaging, integration with a limited set or single retailer or cost-prohibitive inflexible solutions, along with the blind hope that the model would deliver ROI.
With a number of receipt processing platforms coming to market, it’s now possible to use scalable and flexible automated purchase validation as part of your sales promotion, rebate incentive or rewards program. But when is it best used, and why would you choose this mechanic over more traditional models?
FIVE REASONS TO USE RECEIPT VALIDATION:
- 1. As an alternative to unique code on pack
Quickly deployable and with no impact on printing or packing, purchases can be validated almost instantly. Run promotions or loyalty programs in a more cost-effective fashion without having to worry about the effect on production lines or packaging design.- 2. Where / when retailer support isn’t available
A truly retailer agnostic digital and mobile solution that is not dependant on integration with POS systems or geography. Works with any retailer or multiple retailers, if the purchase can be identified, the receipt can be processed and rewards activated. This is especially relevant for products that can be purchased anywhere, such as a can of Pepsi.- 3. Gain extra market research
Data capture can digitize not only the content needed to verify the relevant purchase, but also retailer, date, location, payment method of purchase and the entire purchase basket for deep dive data insights and pattern analysis.- 4. Connect directly with your brand consumers
Create a direct communication loop with brand consumers without negative impact on retailers. Often this helps strengthen brand-retailer partnerships, with insights leading to mutually rewarding activations.- 5. Build towards a loyalty solution
Offering unrivalled scalability in what we call our crawl-walk-run approach, upscaling and learning from localised test activities helps plan and project success based on your business objectives and customer data to design a well-planned program up to successful multi-territory enterprise loyalty executions to deliver a return on investment.
WHAT KIND OF ACTIVITY CAN IT BE USED FOR?
- Proof of Purchase Promotion – gift with purchase, coupon claim, purchase necessary prize draw, instant win.
- Repeat Purchase Promotion – frequency of purchase, buy x products to unlock a gift, earn entry to prize draw, instant win.
- Rebate or Cash back
- Loyalty Program – points-based rewards program, incentives and benefits program.
- Trade Incentives Program – reward B2B trade purchases, incentivise and reward B2B sales representatives.
ICYMI, HOW IT WORKS:
Customers submit photographs of receipts via a wide range of electronic media – smartphone camera, email, SMS – and have them validated almost instantly. At the same time, the system data captures all pertinent information from their receipt including date/time, the store purchased from, and -if desired- their entire shopping cart to give added insight into purchase patterns. A robust system complete with fraud prevention, serves to provide basic validation or deeper market insights.
Any questions? We are happy to help; contact us today for a full consultation or read more here.
