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Strategy

What is Channel Strategy

Cracking the Code: Channel Strategy Without the Headache Let’s be honest—marketing can feel like a game of darts in the dark. You’ve got emails flying...

Loyalty

Retail Media’s Inevitable Rise: How Loyalty Powers Its Success

Retail media didn’t just sneak in through the back door—it kicked it wide open. One day, marketers were casually talking about “emerging revenue strea...

Receipt Validation

How Receipt Recognition Technology Unlocks Loyalty for CPG Brands

Loyalty

Enhancing Brand Value in a Time of Declining Loyalty

There was a time—maybe not even that long ago—when people would swear by a brand like it was their grandma’s banana bread recipe. Ride-or-die type of ...

Loyalty

CPG Loyalty Programs: Fundamentals, Challenges & Strategic Solutions for 2025

In today's highly competitive consumer packaged goods (CPG) market, brands face unprecedented challenges in maintaining customer loyalty while competi...

Loyalty

The Evolution of Loyalty Programs: Meeting Rising Customer Expectations in 2025

The Evolution of Loyalty Programs: Meeting Rising Customer Expectations in 2025 Introduction: Why Loyalty Programs Matter More Than Ever In today's hy...

Loyalty

Proven Customer Retention Strategies: Building Loyalty in a Competitive Market

In today's hypercompetitive business landscape, acquiring new customers costs five to seven times more than retaining existing ones. Yet many organiza...

Loyalty

Consumer Loyalty in 2025: Strategic Engagement for the New Era

The landscape of consumer loyalty has undergone a dramatic transformation as we navigate through 2025. No longer simply driven by points and discounts...

Loyalty

Loyalty Beyond Discounts: Reimagining Customer Loyalty Programs for 2025

Loyalty Beyond Discounts: Reimagining Customer Loyalty Programs for 2025 In today's hyper-competitive marketplace, traditional discount-focused loyalt...

Loyalty

Building Lasting Value Through Loyalty Programs: Strategies for Modern Marketers

In today's hyper-competitive marketplace, the relationship between brands and customers has fundamentally transformed. Loyalty programs have evolved f...